Aired, Superbowl 2007 this consumer generated spot is a pleasant surprise. Its not brilliant but smart and alot better than other CG efforts Ive witnessed. I think it's a simple idea that delivered on target with its core message of," Bold and unconventional" while the visual," Batman" type special effects were unexpected and fun.
Lastly the execution wasnt unlike any other agency produced effort except for the cost. So along with the lower production costs and the exposure this got P.R. wise, I think Doritos faired well on there second C.G. effort.
See the spot here:
No comments:
Post a Comment