Burger King and Crispin, Porter & Bogusky have created a series of video games for the Microsoft X-Box 360 platform featuring," The King" as the Hero.
At first I couldnt understand who their audience might be since I couldnt quite conceive that the production value and action punch could be as good as any of other X-box games. But it serves well to break through most of the clutter better than most conventional ads not to mention the immense value of brand engagement. Though, I think its great brand awareness about, "The King", it doesnt quite leave me with an impactful or memorable message about it's "Burgers."
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