I'm not a Simpson's fan but I love the promotion they've done.
Instead of taking the same tired traditional route when promoting a movie
they created a lot of buzz and hype by turning 7-11's into Kwik-E-Marts.
Only eleven stores were chosen to get the overhaul treatment of
complete fictional branding on the exterior and interior of the store while also having Kwik-E-Mart products available. But, AdAge reports
"Thousands of stories -- print and broadcast, local and national -- were produced within four days of the stores' transformation. All, no doubt, at less cost than producing one spot for one airing on "American Idol."
4 stars for brand engagement and buzz. Props to 7-11 for going out on a limb.
Bob Garfield states in the article, "this self-mockery represented a real risk for 7-Eleven, and they are to be commended for it."
read it here
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