Check out this number: 60% of Bodygroom buyers say they learned about the product via ShaveEveryWhere.comThe New York Times reports, that the category was primarily built by this site. Prior to the advent of ShaveEveryWhere.com the idea of a product specifically made for below-the-neck shaving barely existed.
"Almost 250,000 body-hair trimmers were sold in the United States last year and at a $40 a shaver, that's a $10 million category launched with stock images of peaches & carrots and bleeps"
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