Forget the Slurpees, 7-11 knows all about sponsorship

"No more 7:05 p.m. or 7:35 p.m. games, of which there are about 50. They will all begin, for the next three seasons, at 7:11 p.m., courtesy of 7-Eleven, the convenience store giant, which will pay the team an average of a half-million dollars a year to be the name behind the time."

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