Chances are you've probably heard about and most likely seen one of hundreds of videos featuring the fun that's possible with Diet Coke and Mentos.The recent video featuring a choregraphed, fireworks-like display of Diet Coke and Mentos was so wonderfully over the top that it caused the experiment to go mainstream last week with features all over the traditional media.
The recent video featuring a choregraphed, fireworks-like display of Diet Coke and Mentos was so wonderfully over the top that it caused the experiment to go mainstream last week with features all over the traditional media.
And did you see how each company reacted to this meme of free marketing?
Mentos: "We are tickled pink by it," says Pete Healy, vice president of marketing for the company's U.S. division. The company spends less than $20 million on U.S. advertising annually and estimates the value of online buzz to be "over $10 million."
Coke: "We would hope people want to drink [Diet Coke] more than try experiments with it," says Coke spokeswoman Susan McDermott. She adds that the "craziness with Mentos ... doesn't fit with the brand personality" of Diet Coke.
Mentos totally gets it. The are embracing the consumer-generated Diet Coke and Mentos meme that captivated the world with a YouTube video contest to see who can
It's pretty easy to tell which company spends far too much on advertising
http://money.cnn.com/2006/07/13/news/funny/mentos_dietcoke/
http://www.mentosgeysers.com/
http://www.youtube.com/watch?v=AkkOUPYNs7I
(via: ben mcconnell, jackie huba, steve ruebell)
No comments:
Post a Comment